Which of the Following Statements Is True of Strategic Planning

question 36

Multiple Choice

Which of the following statements is true of strategic planning in well-managed institutions?

• A) Strategic planning is clearly a top management responsibility and does not require the active participation of marketing managers.
• B) Planning done in the functional areas of the organization should be independent of the strategic plan.
• C) There is no direct relationship between strategic planning and the planning done by marketing team.
• D) Marketing executives are involved in the strategic planning process as they influence the process by providing important inputs.

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Definitions:

Duplication

The act or process of producing an exact copy of something.

Total Cost

The complete amount of money spent on the purchase of goods or services, including all related expenses.

Sensory Experiences

Interactions with the environment that involve stimulation of any of the senses, providing a subjective perceptual experience.

Neural Network

A set of virtual neurons, placed in layers, which work in parallel in an attempt to simulate the way the human brain works, although in a greatly simplified form.