While Conducting Marketing Research,one Should Remember That

question 60

Multiple Choice

While conducting marketing research,one should remember that:

• A) no marketing research study includes all of the factors that could influence the success of a strategy.
• B) marketing research should be carried out such that it serves as substitute for decision-making.
• C) marketing research should provide highly accurate predictions of consumer behavior.
• D) because of its high degree of accuracy, it should be used to make final decisions.

---

Definitions:

Manager

An individual responsible for controlling or administering an organization or group of staff.

ERP Systems

Enterprise Resource Planning systems that integrate core business processes such as finance, HR, manufacturing, and supply chain into a single system.

TPSs

Transaction Processing Systems (TPSs) are computerized systems that perform and record daily routine transactions necessary to the conduct of the business.

ERP Implement

The process of deploying Enterprise Resource Planning software, which integrates various functions of a business into one complete system to manage processes and information across the organization.