Since Consumers Receive So Much Information from Marketers and Screen

question 64

Multiple Choice

Since consumers receive so much information from marketers and screen out a good deal of it, it is important for marketers to devise communications that:

• A) manipulate consumer perceptions in order to make them buy the products.
• B) offer diverse messages about their products.
• C) minimize the amount of information they circulate about their products or brands.
• D) utilize appropriate media through which the consumers in the target market are reached.

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Definitions:

High-task

Pertaining to tasks or jobs that are highly demanding in terms of skills, effort, and time commitment, often requiring high levels of concentration and expertise.

Fred Fiedler

A psychologist known for his research in leadership and the creator of the Contingency Model, which suggests the effectiveness of a leader is contingent on the leader's style and the situation.

Contingency Theory

A management theory that suggests the most appropriate form of managerial action depends on the specifics of the situation at hand.

Leadership Style

Refers to the manner and approach used by a leader to guide, direct, and influence the behavior and work of others.