Isabel Is Planning to Open an Art Gallery in Spain

question 38

Multiple Choice

Isabel is planning to open an art gallery in Spain which will feature the artwork of young Hispanic artists.However,she is unsure if the new business would succeed.To make a clear decision,she collects data from the Statistical Office of the country which shows that 70 percent of the community in the country is Hispanic.Which of the following types of data does she use to aid her in decision making in this scenario? 

• A) Primary data
• B) Secondary data
• C) Combination of primary and secondary data 
• D) Raw data

Recognize the conditions under which a total-market approach is suitable for product marketing.

Understand the psychological variables influencing buying behavior.

Recognize the importance of attitudes towards buying behavior.

Grasp the sources and methods for collecting primary market data.

---

Definitions:

Stereotype-Countering Behavior

Actions that challenge and attempt to change stereotypical assumptions and biases.

Homosocial Reproduction

The practice where leaders select or promote individuals for positions of authority who mirror their own characteristics socially and demographically, reinforcing existing organizational or societal norms.

Inspirational Motivation

A leadership style that motivates and inspires team members to achieve higher levels of performance and to pursue greater goals.

Key Networks

Strategic connections between individuals or organizations that provide opportunities for collaboration, support, or resource exchange.