One Disadvantage of Projective Techniques Is That

question 39

Multiple Choice

One disadvantage of projective techniques is that: 

• A) they are highly threatening to respondents for sensitive topics.
• B) they cannot be used for word association tests of new brand names.
• C) it is not possible to identify important motives underlying consumer choices.
• D) it requires trained and experienced interviewers as sensitive data may be elicited.

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Definitions:

Bankruptcy

A legal process through which individuals or businesses unable to meet their financial obligations can relieve their debts, often resulting in the liquidation or reorganization of assets.

Intellectual Property

Property that is created through the mental skills of a person.

Unique Human Thought

The original or distinctive ideas generated by individuals, reflecting creativity and innovation.

Noncompete Covenant

A legal agreement that restricts one party from entering into or starting a similar profession or trade in competition against another party.