Which of the Following Is a Benefit of Using Projective

question 98

Multiple Choice

Which of the following is a benefit of using projective techniques as a method of data collection?

• A) It elicits responses from respondents on sensitive topics.
• B) It minimizes the need for trained and experienced interviewers.
• C) It reduces the cost per interview in the research study substantially.
• D) It provides the broadest geographic dispersion for a marketing research study.

---

Definitions:

Direct Materials Quantity Variance

The difference between the actual quantity of materials used in production and the expected quantity, multiplied by the standard cost per unit of material.

Total Cost Variance

The overall difference between the actual costs incurred and the standard or budgeted costs, across all categories of expenses.

Variable Factory Overhead

Costs of manufacturing that vary with the level of production output, such as utility costs for machinery.

Controllable Variance

The difference between the expected cost and the actual cost that management has the power to influence or control.