Which of the Following Statements About Marketing Research Is True

question 75

Multiple Choice

 Which of the following statements about marketing research is true? 

• A) The most carefully executed research will always be error free.
• B) Marketing research is an aid to decision making.
• C) Marketing research is a substitute for decision making.
• D) Marketing research forecasts consumer behavior and marketing trends with a great degree of certainty.

---

Definitions:

Fixed Asset Turnover

A financial ratio that measures a company's efficiency in using its fixed assets to generate sales.

Accelerated Depreciation

A depreciation method that allows for a higher depreciation charge in the early years of an asset's life and less in the later years.

Depreciable Assets

Assets subject to depreciation, reflecting the reduction in value due to wear and tear, decay, or decline in usefulness over time.

Cash Flow

The net amount of cash being transferred into and out of a business, which is used to maintain the company's operations.