An Advantage of Using Focus Groups Is That

question 26

Multiple Choice

 An advantage of using focus groups is that: 

• A) it is flexible to use in a marketing study.
• B) it does not require expert moderators.
• C) it has a broad geographic dispersion.
• D) it prevents the operation of bias from the moderator.

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Definitions:

De Stijl

Dutch, “the style.” An early-20th-century art movement (and magazine), founded by Piet Mondrian and Theo van Doesburg, whose members promoted utopian ideals and developed a simplified geometric style.

Gerrit Thomas Rietveld

A Dutch architect and furniture designer, recognized for his contribution to the De Stijl movement and designs like the Red and Blue Chair.

Piet Mondrian

A Dutch painter famous for his contribution to the De Stijl art movement, known for his abstract works characterized by horizontal and vertical lines and primary colors.

Stainless-steel Sculpture

Artwork made primarily or entirely of stainless steel, valued for its durability, resistance to corrosion, and modern aesthetic.