To Reflect the Increasing Emphasis on Achievement and Career Success

question 21

Multiple Choice

 To reflect the increasing emphasis on achievement and career success in America,the marketing managers of CBB Corp released a series of advertisements showing the users of the computers designed by them as pioneering professionals in varied fields like architecture,medicine,and environmental awareness.The advertisements were carefully designed to focus on the customers rather than listing out multiple capabilities of their computers.The advertisements also highlighted that CBB computers were the cheapest in the industry.In this scenario,the marketing managers at CBB Corp adapted their advertisements to incorporate the _____ in their marketing effort.

• A) product orientation
• B) product features
• C) cultural values
• D) skimming strategy

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Definitions:

Social Responsibility

The obligation of individuals and organizations to act in ways that benefit society at large, including environmental stewardship and ethical practices.

Socially Responsible

The obligation of an individual or organization to act for the benefit of society at large, often by taking into account the impact of their actions on the environment, consumers, employees, communities, and other stakeholders.

Businesses

Are entities engaged in commercial, industrial, or professional activities, aiming to generate profits through the provision of goods, services, or solutions to consumer needs.

Social Responsibility Strategy

A company's approach to managing its business processes to produce an overall positive impact on society.