After a Long Run,Libby Feels Like Getting Something Cool and Refreshing

question 83

Multiple Choice

After a long run,Libby feels like getting something cool and refreshing to drink.Which stage of the consumer decision making process is Libby currently in?

• A) Alternative evaluation
• B) Alternative search
• C) Need recognition
• D) Purchase decision

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Definitions:

Sole Proprietorships

A company that is both owned and managed by one person, where there is no legal separation between the proprietor and the business itself.

Secondary Market

The marketplace for the buying and selling of pre-owned securities or financial instruments.

IBM

International Business Machines Corporation, a multinational technology company known for its computer hardware, software, and IT services.