Kelly, Who Wants to Buy an Exercise Machine, Sees an Advertisement

question 49

Multiple Choice

Kelly, who wants to buy an exercise machine, sees an advertisement in the local newspaper for a fitness equipment store. She notices that the store showcases the model she wants. This is an example of _____ on product knowledge.

• A) group influence
• B) situational influence
• C) marketing influence
• D) product influence

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Definitions:

Conflict Theory

A sociological perspective that views social life as a competition, focusing on the conflict between social groups over scarce resources.

Upper Classes

The social group at the top of a societal hierarchy, which holds the most wealth, power, and prestige.

Differential Association

A theory suggesting that individuals learn criminal behavior through their interactions and communications with others involved in crime.

Corporal Punishments

Physical punishment, such as spanking or caning, used to discipline an individual, typically a child.