A Positioning Map Is

question 2

Multiple Choice

 A positioning map is: 

• A) constructed by surveying customers about various product attributes and developing dimensions and a graph indicating the relative position of competitors.
• B) used solely with benefit segmentation and includes an assessment of lifestyle choices based on activities, interests, and opinions.
• C) implemented when marketers want to differentiate between the Young Digerati, Cosmopolitans, and American dreams.
• D) an indication of the number of experiencers and strivers within a geographic area based on PRIZM analysis.

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Definitions:

Material Flow

The movement, storage, control, and protection of materials, goods, and products throughout the process of manufacturing, warehousing, distribution, consumption, and disposal.

Minimize Distance

The objective to reduce the total length or travel time between points, often in logistics, routing, or layout planning.

Material Handling Costs

Expenses associated with the moving, storing, and controlling materials and products.

Process-oriented

Focuses on the methods, steps, or procedures involved in accomplishing a task, emphasizing efficiency and effectiveness in operations.