Which of the Following Constitutes a Viable Market Segment

question 51

Multiple Choice

Which of the following constitutes a viable market segment?

• A) A particular group of consumers who have varying needs and wants from the offerings of the firm
• B) A particular group of consumers of a single item who can be served profitably by a firm
• C) A group of products and services that can be mass marketed profitably by a firm
• D) A large geographic area where consumer of all the different social classes live and shop

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Definitions:

Native American

The indigenous peoples of the Americas, including various tribes, cultures, and languages existing prior to European colonization.

Distinct Cultures

The unique characteristics, traditions, languages, and practices that define different groups of people and distinguish them from one another.

Equal Rights Amendment

A proposed amendment to the United States Constitution designed to guarantee equal legal rights for all American citizens regardless of sex.

Antifeminist Leaders

Individuals or figures who oppose feminism and the advocacy for women's rights and equality between the sexes.