Which of the Following Is the Most Market-Oriented Approach to Segmentation

question 22

Multiple Choice

Which of the following is the most market-oriented approach to segmentation?

• A) Segmentation based on social class
• B) Segmentation based on different customer lifestyles and purchasing habits
• C) Segmentation based on geographic area
• D) Segmentation based on the benefits that potential customers are seeking

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Definitions:

Budget Line

A graphical representation of all possible combinations of two goods that can be purchased with a given income and prices.

Good X

generally refers to an unspecified product or commodity in economic models or discussions.

Budget Line

Represents the combination of goods and services that a consumer can purchase with a given budget at set prices.

Budget Line

A diagram that maps out all potential pairings of two goods which are affordable within a set budget, with prices being stable.