Which of the Following Statements About Market Segmentation Is True

question 76

Multiple Choice

 Which of the following statements about market segmentation is true? 

• A) Market segmentation is the process of dividing an organization's products into different product classes according to their features for sale through a mass marketing mechanism.
• B) The decision to mass market a product does not require any market segmentation analysis.
• C) The first step in market segmentation is to develop an appropriate product positioning strategy.
• D) During market segmentation, consumers are grouped on the basis of one or more similarities and treated as a homogeneous segment of a heterogeneous total market.