Chewies Has Been a Favorite Candy for Many Southerners for Years.The

question 48

Multiple Choice

 Chewies has been a favorite candy for many Southerners for years.The caramel,peanut,marshmallow and chocolate confectionaries are distributed through retail outlets in the South-Eastern regions of America.Its manufacturers recently started selling the candy through certain mail-order catalogs.Through previous research and experience,the marketing managers were able to use the _____ segmentation approach to gather information that would help determine the appropriate target groups for the mail-order catalogs for Chewies. 

• A) a priori
• B) a posteriori
• C) post hoc
• D) mass market

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Definitions:

Zygmunt Bauman

A sociologist known for his work on modernity, globalization, and consumerism.

Neoliberal

Refers to a modern politico-economic theory favoring free-market capitalism, deregulation, and reduction in government spending.

Juggernaut

A large and powerful force or institution that cannot be stopped.

Cosmopolitanism

An ideology that all human beings belong to a single community, based on a shared morality.