What Are the Two Commonly Used Approaches for Segmenting Markets

question 7

Multiple Choice

What are the two commonly used approaches for segmenting markets? 

• A) Benefit segmentation and psychographic segmentation
• B) Advertising segmentation and financial segmentation
• C) Nonprofit segmentation and profit segmentation
• D) Mass marketing segmentation and geodemographic segmentation

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Definitions:

Fixed Asset

Long-term tangible assets used in the operations of a business that are not expected to be converted to cash within a year, such as machinery, buildings, and equipment.

Market Value

The existing price point for buying or selling an asset or service in the marketplace.

Balance Sheet

A financial report offering an overview of a company's financial situation at a particular moment, detailing assets, liabilities, and the equity of shareholders.

Accrued Expenses

Expenses that have been incurred but not yet paid or recorded in the company's accounts.