Which of the Following Observations About a Product Is Correct

question 5

Multiple Choice

Which of the following observations about a product is correct? 

• A) The essential benefits that the buyer expects to receive from a product constitute the tangible product.
• B) A particular product can be viewed as a tangible, extended, or generic product.
• C) The generic product is defined as the tangible product along with all the services that accompany it.
• D) The extended product is defined as the physical entity or service that is sold by the firm.

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Definitions:

Taxed

To impose a financial charge or levy upon an individual or entity by a governmental organization.

Corporate Level

Refers to the highest level of strategic decision-making and planning in a business organization.

Primary Market

The financial market where new securities are issued and sold by companies and governments for the first time.

Securities

Financial instruments that represent an ownership position in a publicly-traded corporation (stock), a creditor relationship with a governmental body or a corporation (bond), or rights to ownership such as options or warrants.