Which of the Following Statements About Psychographic Segmentation Is True

question 33

Multiple Choice

 Which of the following statements about psychographic segmentation is true? 

• A) Psychographic segmentation is a form of benefit segmentation.
• B) Psychographic segmentation typically follows the a priori model of segmentation.
• C) Psychographic segmentation focuses exclusively on the benefits sought by the consumer.
• D) Psychographic segmentation focuses on consumer lifestyles, activities, and interests.

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Definitions:

Test Validity

The degree of accuracy with which an assessment measures its intended target.

Normal Distribution

A bell-shaped frequency distribution curve where most occurrences take place in the middle of the range and the probabilities of values farther away from the mean taper off equally in both directions.

Predictive Validity

How well a score from a test or scale indicates anticipated performance in tasks or outcomes that are related.

IQ Test

A standardized assessment used to measure human intelligence and cognitive abilities in relation to an age-group norm.