According to the VALS™ Framework,consumers Categorized as Experiences and Makers

question 41

Multiple Choice

 According to the VALS™ framework,consumers categorized as experiences and makers are motivated primarily by _____.

• A) ideals
• B) achievement
• C) role models
• D) self-expression

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Definitions:

Self-Actualization

The process of realizing and fulfilling one’s own potential and capabilities to become self-sufficient and creatively expressive.

Self-Efficacy

An individual's belief in their own capacity to execute behaviors necessary to produce specific performance attainments.

Conflict

Being torn in different directions by opposing motives.

Psychological Tests

Standardized measures used to assess various mental functions and behaviors.