Which of the Following Is the Most Market-Oriented Approach to Segmentation

question 22

Multiple Choice

Which of the following is the most market-oriented approach to segmentation?

• A) Segmentation based on social class
• B) Segmentation based on different customer lifestyles and purchasing habits
• C) Segmentation based on geographic area
• D) Segmentation based on the benefits that potential customers are seeking

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Definitions:

C2B

Refers to Consumer-to-Business, a model where individuals sell products or services to businesses.

Marketing

The process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods, services, or information, often involving the coordination of product development, pricing, promotion, and distribution.

Marketing Plan

A comprehensive document or blueprint that outlines an organization's advertising and marketing efforts for the coming period, detailing strategies for reaching target markets.

Marketing Activities

Tasks and strategies undertaken by companies to promote and sell their products or services, including advertising, sales promotions, and public relations.