Which of the Following Describes the Function of Geodemographic Segmentation

question 45

Multiple Choice

Which of the following describes the function of geodemographic segmentation?

• A) It stresses the belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments
• B) It identifies the specific households in a market, by focusing on local neighborhood geography and creates classifications of neighborhoods where people live and shop.
• C) It determines the type of lifestyles that consumers have by asking them about their activities, interests and opinions.
• D) It identifies the consumers' primary motivations and whether they are driven by ideals, achievement, and/or self-expression.

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Definitions:

Covalent Bonds

Chemical bonds formed by the sharing of electron pairs between atoms.

Electronegativity

Electronegativity is a chemical property that describes the tendency of an atom to attract electrons towards itself in a chemical bond.

Valence Bond Theory

A theory that explains how electrons are shared between atoms to form chemical bonds, focusing on the concept of hybridization of atomic orbitals.

Orbitals

Mathematical functions describing the regions around an atom where electrons are most likely to be found.