During the Channel Selection Process,a Manufacturer Should Consider All of the Following

question 61

Multiple Choice

During the channel selection process,a manufacturer should consider all of the following EXCEPT: 

• A) distribution coverage required by its product.
• B) preferences of the intermediaries.
• C) degree of control the manufacturer wants to have over the channel.
• D) total distribution cost.

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Definitions:

Personality Assessment

The evaluation of an individual's character or psychological makeup to understand or predict personal characteristics or behavior.

More Assertive

Pertains to being confident and direct in dealing with others, often in communication or behavior, without being aggressive.

Gender Differences

Variations in characteristics, behaviors, physical development, and roles attributed or assigned to males and females.

Weak Situation

A setting in which clear expectations for behavior are lacking, allowing greater expression of personality differences.