What Is the Function of the Nielsen PRIZM

question 5

Multiple Choice

 What is the function of the Nielsen PRIZM? 

• A) It is a system that provides studies enabling clients to understand and improve the position of their technology, brands, products, media, or channels.
• B) It is a form of psychographic segmentation that classifies consumers according to their lifestyles and predicted behavior.
• C) It is a form of geodemographic segmentation that classifies every U.S. neighborhood into one of 14 groups.
• D) It is a type of mass marketing strategy based on the benefits that consumers want from the products they purchase.

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Definitions:

IT Security Firm

A company specializing in protecting computer systems, networks, and data from digital attacks, unauthorized access, and other cyber threats.

Professional Power

The influence and authority one gains from having expert knowledge in a particular field or possessing a particular skill set.

Moral Reasoning

The process of determining right or wrong in ethical situations, guided by personal, cultural, and societal standards.

Personal Development

The process of self-improvement through activities that enhance one's talents, potential, employability, and ability to realize dreams and create personal wealth.