_____ Is the Process of Extracting Hidden Predictive Information from Large

question 25

Multiple Choice

 _____ is the process of extracting hidden predictive information from large databases. 

• A) Data mining
• B) Sole sourcing
• C) Internal marketing
• D) Test marketing

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Definitions:

Repositioning

The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.

Brand's Position

involves the unique place a brand occupies in the minds of consumers, distinguishing it from competitors in terms of attributes, benefits, or values.

Re-launching

The act of reintroducing a product, service, or brand to the market with significant updates or changes to its presentation, formulation, or positioning.