Which of the Following Statements About Market Segmentation Is True

question 15

Multiple Choice

 Which of the following statements about market segmentation is true? 

• A) According to the model of market segmentation analysis, the process usually begins with deciding the segmentation strategy to be used.
• B) Market segmentation analysis precedes the determination of consumer needs and wants.
• C) The logic of market segmentation is that a single product item can seldom meet the needs and wants of all consumers.
• D) According to the model of market segmentation analysis, the process begins with designing the marketing mix strategy.

---

Definitions:

Longer Maturities

Refers to bonds or other fixed-income securities that have a longer time until the final repayment date.

Pure Yield Pickup Swap

A strategy where an investor swaps out of one bond into another with the aim of achieving a higher yield.

Price Risk

The possibility that the value of a financial instrument or asset will fluctuate due to changes in market prices, affecting investors' returns.

Reinvestment Rate Risk

The risk that income from an investment will be reinvested at a lower rate than the original investment.