Which of the Approaches to Market Segmentation Is Highly Consistent

question 16

Multiple Choice

Which of the approaches to market segmentation is highly consistent with the approach to marketing suggested by the marketing concept?

• A) Geodemographic segmentation
• B) Psychographic segmentation
• C) Benefit segmentation
• D) Social segmentation

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Definitions:

OSHA

The Occupational Safety and Health Administration (OSHA) is an agency of the United States Department of Labor that ensures safe and healthful working conditions by setting and enforcing standards and by providing training, outreach, education, and assistance.

Employer

An individual or organization that hires and pays individuals for their labor or services.

FICA

Federal Insurance Contributions Act; a U.S. law that requires a payroll tax on both employees and employers to fund Social Security and Medicare.

Social Security

A government program providing economic assistance to people with an inadequate or no income.