The Best-Known Psychographic Segmentation Called _____,Was Originally Developed in the 1970s

question 57

Multiple Choice

 The best-known psychographic segmentation called _____,was originally developed in the 1970s. 

• A) AIO
• B) VALS
• C) ZIP
• D) PRIZM

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Definitions:

Physiological

Pertaining to the branch of biology that deals with the normal functions of living organisms and their parts, including the physical and chemical processes involved.

Self-Actualisation

The achievement of realizing one's abilities and potential, viewed as an innate motivation or necessity in all individuals.

Deficit Principle

A concept indicating that the less frequently a reward is available or the less a need is satisfied, the more value or desirability that reward or satisfaction of the need has.

Self-Actualisation Needs

The highest level in Maslow's hierarchy of needs, representing the fulfillment of one's potential and the realization of one's abilities and talents.