Let's Say You Wanted to Build a Bowling Alley in Canada.Market

question 14

Multiple Choice

 Let's say you wanted to build a bowling alley in Canada.Market research shows that western Canadians enjoy bowling and similar pastimes significantly more than those in eastern Canada.By locating your alley in the western province of Alberta,you would have used a _____ segmentation strategy. 

• A) post hoc
• B) mass market
• C) psychographic
• D) geodemographic

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Definitions:

Breach of Warranty

Failure to fulfill the terms of a promise, claim, or representation made about the quality or type of a product.

Repair or Replace

This refers to the decision or policy regarding whether to fix a damaged or malfunctioning item or to substitute it with a new one.

Merchant Seller

A person or company engaged in the selling of goods, especially on a large scale and dealing with customers who are themselves involved in trade.

Express Warranty

A written guarantee provided by the seller to the buyer that promises the quality and condition of the product being sold.