What Assumption Is the Nielsen PRIZM System Based On

question 12

Multiple Choice

What assumption is the Nielsen PRIZM system based on? 

• A) Consumer lifestyles remain constant throughout different geodemographic segments of consumers, making geodemographic segmentation less effective.
• B) Consumers in particular neighborhoods are similar in many respects and the best prospects are those who actually use a product or other consumers like them.
• C) Implementation and control of the marketing plan requires segmentation based on psychographic lines.
• D) Achievement-oriented targets need to be made in order to increase sales of an organization.

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Definitions:

Civil War Amendments

Amendments added to the U.S. Constitution after the American Civil War, specifically the 13th, 14th, and 15th Amendments, which abolished slavery, extended citizenship rights, and granted voting rights regardless of race.

Reconstruction

The period following the Civil War in the United States, during which the Southern states were reorganized and reintegrated into the Union from 1865 to 1877.

In re Gault

A landmark 1967 U.S. Supreme Court decision that granted juveniles accused of crimes the same due process rights as adults, including the right to legal counsel, the right to notice of the charges, the right to confront witnesses, and the right to remain silent.

Constitutional Right

A right granted and protected by a country's constitution, often referring to those rights considered fundamental to the functioning of the society.