A Meaningful Segment Is One That

question 28

Multiple Choice

A meaningful segment is one that:

• A)is large enough to offer long-run profits for the firm.
• B)has a well-defined geodemographic profile.
• C)can be reached and served by direct marketers in an efficient manner.
• D)is driven by the desire for instant gratification.

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Definitions:

Common Properties

Characteristics or features that are shared by a group of objects, concepts, or entities.

Integrated Mental Network

A theoretical concept suggesting that mental processes and knowledge are interconnected in a complex network within the brain.

Prototype

An original model or preliminary version of a product from which other forms are developed or copied.

American Midwest

A geographic region in the United States known for its agricultural industry, consisting of states in the central and northern parts of the country.