According to the VALS™ Framework,consumers Who Are Driven by a Goal

question 71

Multiple Choice

According to the VALS™ framework,consumers who are driven by a goal of demonstrating success to their peers and are motivated primarily by achievement can be best classified as _____.

• A) strivers
• B) makers
• C) believers
• D) survivors

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Definitions:

Authority Figures

Individuals or entities that hold power or influence over others, often seen in positions such as teachers, police, leaders, and parents, whom others are expected to obey or respect.

Rewards

Benefits or compensations given for meeting certain criteria or achievements, often used as motivation.

Electric Shock

A sudden discharge of electricity through a part of the body, causing a swift and typically painful reaction.

Milgram's Study

A series of social psychology experiments conducted by Stanley Milgram, which measured the willingness of study participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.