Which of the Following Observations About Branding Is True

question 72

Multiple Choice

Which of the following observations about branding is true? 

• A) The legal term for brands is logos.
• B) The nutritional label is the single most important element on the package, serving as a unique identifier.
• C) Brand building activities are limited and ineffective by nature.
• D) A good brand name can evoke feelings of trust, confidence, security, and strength.

---

Definitions:

Long-Term Assets

Long-term assets are assets that a company expects to use for more than one year, including property, plant, equipment, and intangible assets.

Notes Receivable

Financial assets representing amounts due to be paid to a company by customers or other entities in the form of promissory notes.

Direct Method

A method of preparing the cash flow statement where actual cash flow information from the company's operations is used, as opposed to indirect method adjustments.

Operating Cash Receipts

Money received by a company from its operational activities, such as sales of goods or services.