_____ Is Defined as the Culmination of the Consumer's Assessment

question 35

Multiple Choice

 _____ is defined as the culmination of the consumer's assessment of the product,the company that manufactures and markets the product and all other variables that impact on the product between manufacture and consumer consumption. 

• A) Product feature
• B) Brand equity
• C) Brand dilution
• D) Product extension

---

Definitions:

Sandra Bem

A psychologist known for her work on gender roles, gender schema theory, and the Bem Sex-Role Inventory, a tool used to explore how individuals identify with traditionally masculine or feminine traits.

Androgynous

Exhibiting characteristics or qualities that are associated with both male and female genders; gender ambiguity.

Fighter Pilot

A military aviator trained to engage in air-to-air combat while in the cockpit of a fighter aircraft.

Gender Schema Theory

A theory that explains how individuals become gendered in society and how sex-linked characteristics are maintained and transmitted to other members of a culture.