Which of the Following Statements Is True with Regard to Brand

question 56

Multiple Choice

Which of the following statements is true with regard to brand equity for organizational products? 

• A) Unlike consumer products, organizational products do not possess brand equity.
• B) The success or failure of brand names for organizational products is local in nature and does not affect its global reputation.
• C) Successful extension of an existing brand is a highly successful strategy for organizational goods as firm loyalty does not differ from brand loyalty.
• D) Attempts to establish or change brand image must take into account distributor channel members employed to distribute the product.

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Definitions:

Valet Manager

A professional responsible for overseeing the operations of valet parking services, including managing staff, ensuring customer satisfaction, and maintaining parking efficiency.

Customer Satisfaction

A measure of how products or services supplied by a company meet or exceed customer expectation.

Influencing Others

The ability to affect the beliefs, behaviors, or attitudes of other people through persuasion, leadership, or other means.

Key Attributes

The main or most important qualities or features of something.