Which of the Following Observations Is True of the Brand-Manager

question 55

Multiple Choice

Which of the following observations is true of the brand-manager system? 

• A) Brand managers have difficulties in their line of work because they do not have authority commensurate with their responsibilities.
• B) A brand-manager system is clearly superior to a market-manager system.
• C) A brand manager is responsible for overseeing an entire product line with all the functional areas of marketing.
• D) A brand-manager system is popular in organizations with a line or lines of similar products or one dominant product line.

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Definitions:

Capital Goods

Physical assets utilized by businesses to produce goods and services, such as buildings, machinery, and equipment.

Allocation of Resources

The process of distributing scarce resources among various uses or activities in a way that maximizes the achievement of objectives.

Production Possibilities Curve

A visual diagram displaying the highest achievable production combinations of two products or services within an economy, assuming all resources are used completely and effectively.

Consumer Goods

Products that are purchased by consumers for personal or household use, as opposed to goods used by businesses to produce other goods.