The McGregor Corporation Makes Four Different Varieties of Their Brand

question 65

Multiple Choice

The McGregor Corporation makes four different varieties of their brand of Maxim cereal.These varieties are Maxim corn flakes,Maxim raisin bran,Maxim honey clusters,and Maxim brown sugar and oats cereal.McGregor Corp.has used a _____ with its Maxim cereal brand.

• A) line extension approach
• B) multibranding approach
• C) brand extension approach
• D) franchise extension approach

---

Definitions:

Terminally Ill

A terminally ill person is diagnosed with a disease that is inevitably leading to death, usually within a short period.

Stages

Describes the distinct phases or periods within a process or life cycle, where each stage has its own characteristics and requirements.

Terminally Ill

A description of a person who has a disease that cannot be cured and is expected to lead to their death.

Universality

The concept that certain ideas, values, or practices are universally applicable or resonate across different cultures and human experiences.