Which of the Following Observations Is True of the Brand-Manager

question 55

Multiple Choice

Which of the following observations is true of the brand-manager system? 

• A) Brand managers have difficulties in their line of work because they do not have authority commensurate with their responsibilities.
• B) A brand-manager system is clearly superior to a market-manager system.
• C) A brand manager is responsible for overseeing an entire product line with all the functional areas of marketing.
• D) A brand-manager system is popular in organizations with a line or lines of similar products or one dominant product line.

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Definitions:

African American Residents

Refers to the demographic of people of African descent living in the United States, holding a diverse heritage and contributing significantly to the nation's culture and history.

Truman Doctrine

A U.S. foreign policy established in 1947 by President Harry S. Truman, asserting American support for free peoples resisting attempted subjugation by armed minorities or outside pressures.

Fair Deal

A set of domestic policies proposed by President Harry S. Truman after World War II, focused on improving social welfare and ensuring civil rights.