Which of the Following Is the Least Costly Stage in the New

question 75

Multiple Choice

Which of the following is the least costly stage in the new product development process?

• A)Product development
• B)Commercialization
• C)Test marketing
• D)Idea generation

---

Definitions:

Thalamus

A structure in the brain that relays sensory and motor signals to the cerebral cortex, and is involved in controlling consciousness and alertness.

Frontal Lobe

One of the four major divisions of the cerebral cortex, involved in decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Spinothalamic Tract

A sensory pathway originating in the spinal cord that transmits information about pain and temperature to the thalamus in the brain.

Fasciculus Gracilis Tract

A sensory pathway in the spinal cord that conveys information about touch and proprioception from the lower body to the brain.