An Advantage of Mall Intercepts Is That

question 12

Multiple Choice

An advantage of mall intercepts is that:

• A) it provides unrestrained time to respondents.
• B) its costs are free from the influence by incidence rates.
• C) it does not require interviewer supervision.
• D) it has fairly high response rates.

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Definitions:

Discount Rate

The interest rate used to discount future cash flows to their present value, essentially reflecting the opportunity cost of capital.

Present Value

The up-to-date valuation of a future financial sum or cash flow sequence, considering a determined rate of return.

Present Value Factor

A factor used to calculate the present value of a future amount of money or stream of payments, based on a specific rate of return.

Discount Factor

A multiplicative factor used to calculate the present value of future cash flows or income streams, reflecting the time value of money.