When Evaluating Risks in the Idea Screening Phase,if a Firm

question 6

Multiple Choice

 When evaluating risks in the idea screening phase,if a firm is found to lack the necessary resources or expertise,it should:

• A) reject the new product idea.
• B) not act too hastily in discounting the new product idea.
• C) ignore the risks and commercialize the new product idea.
• D) consider other alternatives.

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Definitions:

Semantic Memory

This term refers to a type of long-term memory involving the capacity to recall words, concepts, or numbers, which is essential for the use and understanding of language.

Sensory Memory

The shortest-term element of memory, it acts as a buffer for stimuli received through the senses and lasts for a very short time.

Stroop Effect

A cognitive phenomenon that demonstrates the interference in reaction time when the name of a color is printed in a color not denoted by the name.

Transience

The tendency for memory and other cognitive processes to diminish over time, leading to forgetting or the loss of information.