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A Nonpaid Form of Nonpersonal Communication About an Organization and Its

question 87

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 A nonpaid form of nonpersonal communication about an organization and its products that is transmitted through a mass medium in the form of a news story is referred to as: 


Definitions:

Tacit Knowledge

Knowledge gained through personal experience and context that is not easily communicated or documented, often contrasted with explicit knowledge.

Explicit Knowledge

Knowledge that is easily conveyed, written, or shared in a structured format; it is information that is readily available and accessible.

Predictive Knowledge

Knowledge that enables predictions about future events or trends based on current or historical data.

Estimating Components

The process of assessing and predicting the necessary elements, costs, and resources for a project or manufacturing process.

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