In Terms of the Marketing Communication Process,translating a Product Idea

question 1

Multiple Choice

In terms of the marketing communication process,translating a product idea or marketing message into an effective ad is termed:

• A) encoding.
• B) allocating.
• C) disseminating.
• D) positioning.

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Definitions:

Dollar-Value LIFO

An inventory valuation method that uses the last-in-first-out (LIFO) principle, adjusted for changes in the dollar's value, to account for inflation.

Year-End Price

The final market price of a security or an asset on the last trading day of the fiscal year.

Price Index

A statistical measure that examines the weighted average of prices of a basket of consumer goods and services, indicating cost of living changes over time.

Realized Holding Gains

Profits made from the sale of an investment that has increased in value over the time it was held.