Objectives of Sales Promotion When Directed at Consumers Includes All

question 31

Multiple Choice

Objectives of sales promotion when directed at consumers includes all of the following EXCEPT:

• A) to obtain the trial of a product.
• B) to introduce a new or improved product.
• C) to encourage repeat or greater usage by current users.
• D) to stabilize a fluctuating sales pattern.

---

Definitions:

Critical Period

A specific time during development when the brain is particularly receptive to acquiring certain types of information, with exposures during these times having a pronounced impact on brain structure and development.

Literacy Skills

The abilities required for reading, writing, and understanding text.

Macrosystem

The outermost layer in Bronfenbrenner's ecological systems theory, encompassing the cultural, social, economic, and political contexts that shape an individual's development.

Political Processes

The methods and strategies used by individuals and groups to exert influence over political systems, including elections, policymaking, and governance.