In Which of the Following Situations Would an Organization Most

question 24

Multiple Choice

In which of the following situations would an organization most likely use a cross-functional sales team? 

• A) To sell a $200,000 printing press to a company that publishes school directories for colleges, universities, and high schools all over the United States
• B) To convince pharmacies to promote a new cold remedy
• C) To implement an ad campaign for a local used car dealer who claims to sell at least 50 cars in a month and at a good profit margin
• D) To replace a couple of computers in a university computer laboratory

---

Definitions:

Western-sounding Brand Names

Brand names that are designed to evoke Western (particularly American or European) culture or values, often used to appeal to global markets.

Store Brands

These are products marketed and sold under the retailer's brand name rather than that of a manufacturer.

Social Monitoring

The process of listening to and analyzing public conversations around specific topics, brands, or industries on social media platforms for insights and opportunities.

Brand Impact

The effect that branding has on consumer perception and decision-making.