In Order to Forecast Sales for a Marketing Management Textbook,the

question 63

Multiple Choice

In order to forecast sales for a marketing management textbook,the bookstore owner analyzed past sales data and the impact of the number of books on similar topics released in the market.The bookstore owner used _____ for its sales forecasting.

• A) jury of executive opinion method
• B) sales force composite method
• C) customer expectations method
• D) time-series analysis

---

Definitions:

Standardization

The making of identical interchangeable components or products.