Which of the Following Is a Reason for Organizations to Use

question 31

Multiple Choice

Which of the following is a reason for organizations to use the direct channel for distributing organizational goods? 

• A) Structure of most organizational markets often have relatively few and small customers.
• B) Manufacturers' lack of economic power for hiring intermediaries.
• C) Their markets are geographically dispersed.
• D) Many organizational products need a great deal of presale and postsale services.