If a Product Has Low Unit Value and High Frequency

question 22

Multiple Choice

If a product has low unit value and high frequency of purchase with customer expectation of convenience,it is most likely to require a(n) _____ form of distribution.

• A) focused
• B) intensive
• C) exclusive
• D) selective

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Definitions:

Symbolic Fitting In

The concept where individuals use brands or products as symbols to align themselves with specific social groups or statuses.

Functional Benefits

The practical or utilitarian advantages that a product or service offers to its users, distinct from emotional or psychological benefits.

Collective Identity

The shared sense of belonging to a group, defined by mutual interests, values, cultural practices, or viewpoints, contributing to the cohesion and solidarity among its members.

Subcultures

Groups within a larger culture that have their own distinct norms, values, and lifestyles.