_____ Involves the Use of Both Traditional Channels and Electronic

question 79

Multiple Choice

_____ involves the use of both traditional channels and electronic exchanges to better serve customers and build relationships with them.

• A) Multichannel marketing
• B) Direct sales
• C) Vending machines
• D) Mass merchandising

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Definitions:

Substitute Resources

Alternative resources or inputs that can be used in production to replace other resources, helping to maintain production when some resources are scarce.

Natural Resource

Materials or substances such as minerals, forests, water, and fertile land that occur in nature and can be used for economic gain.

Consumer Income

The total earnings or financial inflow that an individual receives from various sources, including wages, investments, and benefits, which determines their purchasing power.

Serious Public Concern

A matter that is of significant interest or worry to the general public often requiring government attention or action.