It Is Common for the Manufacturer of a New Product

question 67

Multiple Choice

It is common for the manufacturer of a new product to have to pay a retailer $30,000 in order to get the shelf space needed to sell its new product in a particular retail establishment.This $30,000 fee is an example of a _____ allowance.

• A) slotting
• B) promotional
• C) quantity
• D) functional

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